Quince sunglasses are designed for everyday immersion. Built with the same principles that define Quince as a brand, they prioritize quality and accessibility. This e-commerce site focuses on emphasizing these ideals while fitting the Quince aesthetic. 

One of the main challenges was communicating the brand priorities while keeping the editorial clean aesthetic. I also had to balance making the website visually bold while keeping it functional and the system remaining cohesive across all device viewpoints.

I began by sketching in figma. I designed the general outline of the website and decided on the color palette and energy of the site. I ended up focusing on the brand’s orange color paired with black and white to add contrast to the website. The imagery used is to further the idea of vacation and everyday use. 

The e-commerce site for Quince – Sunglasses successfully translated Quince’s understated brand values into a clear, confident digital experience, increasing user trust and purchase confidence. By balancing minimal design with accessible product information, the site improved navigation efficiency and reinforced the perception of high quality without sacrificing approachability.